Local Charm, Global Recognition
The Auberge Brand Philosophy and Its Distinct Path to Success
For many, travel acts as a poetic bridge, seamlessly connecting one's soul with the vast tapestry of the world. The Auberge Collection Hotel Group stands as that very bridge, luxurious and teeming with local allure. It all began with the spark from the Auberge du Soleil restaurant, where Mark Harmon found his penchant for boutique hotels. He said “I was intrigued with opening these small luxury hotels. Not many people were doing it at the time. And I wondered why, because they were so terrific, successful, and so much fun—and I decided, "this is what I do from now on, which I began to do full time, as soon as I could pull it off." From this visionary impulse sprang, the Auberge Collection Hotel Group presenting all the exquisite hotels for travellers. At the heart of Auberge lies the ethos of centering local distinctiveness, accompanied by a staff nurtured in a familial culture. This branding approach has attracted travellers who are bored with unifom hotel groups. Travel + Leisure even nominated Auberge Goldener Hirsch with a prestigious fourth-place ranking in 2023. So, when the heart yearns for a symphony of design, gastronomy, familial warmth and local essence, the Auberge Resorts Collection remains the epitome of choice.
Auberge Collection Collections
The most comfortable and noble service experience
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