Hotel Brands Introduction

In the competitive luxury hotel industry, Rocco Forte Hotels stands as a well-known name. It transcends being a location or a brand－it's a place where emotion and story meet. Founded in 1996, the family enterprise has upheld a unique philosophy: to honor the individuality of each guest as the cornerstone of its service ethos. At Rocco Forte, each hotel design is always capturing the unique spirit of its host city. From London's venerable Brown's Hotel to Rome's enchanting Hotel de Russie, each establishment stands as a work of art, imbued with profound familial influences and urban personality. This concept emanates from the group's co-founder and director of design, Olga Polizzi, who seamlessly weaves Italian sophistication with a sense of enveloping comfort. Besides these traditional design motifs, the group also embraces digital technology. The Forte family believes that customization is the next frontier in luxury hospitality. Using big data to log the preferences of guests and pre-adjust individual settings. Despite the technology, the essence of genuine interaction remains irreplaceable. Every staff member, full of compassion and professionalism always fulfills guest's needs. Come to Rocco Forte Hotels and immerse yourself in a philosophy of "unique, special and one-of-a-kind," all set to a beautiful mixture of family legacy and cultural interplay.