Standard | Hotel Brands Introduction

Standard

The Magic of Design and Detail, Creating Unique Spaces

The Intersection of Art and Culture, The Standard Hotel's Lifestyle Philosophy

The Standard Hotel Group has been a leading lifestyle brand in the hospitality industry since 1999. Its uniqueness lies in the perfect combination of a rebellious and playful brand philosophy with meticulous attention to design, details, and service, setting a benchmark in various fields such as hospitality, dining, and nightlife. The core features of The Standard Hotel are reflected in its unique management of guest rooms, public spaces and dining venues. Hospitality experience is truly unique, such as The Standard in Hollywood, The Spa in Miami Beach, and The High Line and The East Village in New York City, each offer a distinct design concept and style, providing a vibrant and culturally rich atmosphere for guests to enjoy life to the fullest. Additionally, The Standard Hotel also has its own uniqueness in entertainment, not only offering luxurious hotel dining but also frequently hosting various cultural and entertainment events, allowing guests to indulge in luxury while encountering many new things. The brand features of The Standard Hotel make a unique lifestyle take the stage in luxury hotels, suitable for many guests who want to experience something novel and luxurious.

Standard Collections

The most comfortable and noble service experience

8 hotels

The Standard Bangkok Mahanakhon

Bangkok • Thailand

Located in one of the most iconic buildings in the city, the 155-room hotel is already a landmark. With rooms ranging from 40 sqm to a sprawling 144 sqm penthouse, a terrace pool, fitness center, meeting rooms, and a dynamic variety of food, drink, and nightlife venues, The Standard, Bangkok Mahanakhon is a fit for any traveler, at any time of day or night. There’s The Parlor, the hub of the hotel for socializing, cocktails, work, lounging, live music, lectures, and more, the eclectic and unexpected tea room; Tease, American steakhouse classics at The Standard Grill, an award-winning Chinese cuisine by Mott 32, and two remarkable sky-high dining experience from Ojo a Mexican-inspired restaurant directed by one of the finest chefs in Mexico to Sky Beach the highest alfresco rooftop bar in Bangkok.

The Standard London

London • United Kingdom

London sets the perfect stage for The Standard’s first hotel outside America, and just like The Standard, this city is anything but. We’re joyfully located on the doorstep of the capital’s most exciting exhibitions, mouth-wateringly good food, cosy pubs, live music, shopping hotspots and historic architecture. Want a taste of the good life? Our Concierge is here help to make your trip to London the best one yet. There are also plenty of Happenings within the hotel’s original brutalist walls: from bottomless brunches to chess evenings and live jazz bands to panel discussions. Feel at home in Kings Cross when staying the night or longer in one of our 266 rooms. You’ll find rest in a variety of surroundings, from our snug Cosy Cores to terraced suites with outdoor bathtubs overlooking the dramatic St Pancras station. Be sure to check out our Specials to select the best way to stay for you.

The Standard High Line

New York • United States

Rising above a former elevated train line that has become downtown’s favorite public park, The Standard, High Line is located in New York City’s Meatpacking District. Every one of the 338 hotel rooms features a full wall of floor-to-ceiling windows with sweeping views of Manhattan and/or the mighty Hudson River. The hotel’s inviting and scintillating public spaces include a bustling German beer garden at ground level, the rooftop discothèque Le Bain, the legendary Top of The Standard, and an outdoor public plaza with rotating art installations and activations. A neighborhood staple, The Standard Grill is classic New York blending traditional steakhouse with New American cuisine.

The Standard Hua Hin

Hua Hin • Thailand

Hua Hin has been a beloved beach getaway for over a hundred years, dating back to the construction of the railroad connecting the bustling metropolis of Bangkok with this dreamy seaside town. By the mid-1920s, it became the chosen holiday retreat for Thai nobility drawn to the undiscovered pristine coastline. Over time, this sleepy fishing village transformed into a popular coastal destination while maintaining its old-world charm and natural beauty. This beach town has been even further awakened with the arrival of our gorgeous hotel, The Standard, Hua Hin.

Our seaside retreat is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand. Our colorful collection of 199 rooms, suites and villas is complemented by an innovative spa program seamlessly paired with a lively and vibrant pool scene, and a variety of drinking and dining options to suit every taste. There’s the Lido restaurant and bar for all-day indoor or al fresco dining, elixirs and fresh pressed juices at The Juice Café, and the impeccably restored Heritage House, Praça, for authentic Thai food and craft cocktails in an unparalleled setting.

The Standard, Huruvalhi Maldives

Male • Maldives

Your Maldivian dreams come true at The Standard’s first island escape. Nestled in the Raa Atoll on Huruvalhi island, a short seaplane ride away from Malé, our oasis offers a unique blend of relaxation and social life, perfect for a romantic escape or a getaway with everyone you know. Whether an overwater villa floating in our lagoon or settled on a pristine sandy beach front, each of the 115 villas feature their own private lounge deck and plunge pool. You’ll never go hungry with six unique dining options ranging from a beach front BBQ Shak to Gudaguda, a traditional Maldivian restaurant, serving-up freshly caught cooked with authentic recipes.

Your daytimes are filled with snorkeling our naturally protected house reef, or dive deeper on a boat excursion through the local waters. Physical activity not your thing? Relax in our indoor hydrotherapy oasis, The Standard Spa, complete with a communal hammam, aroma steam room, daily yoga and nine private treatment rooms to leave your body refreshed. No Standard stay is complete without a night to remember; whether dancing on the beach to tribal beats or at Beru Bar, our overwater nightclub with a glass bottomed dance floor, the only thing that could end the fun is the sunrise. Rinse and repeat.

The Standard, East Village

New York • United States

Located off Cooper Square in one of New York’s most vibrant, artistic neighborhoods, The Standard, East Village is cozy, charming, and eccentric in equal measure—very much in the spirit of its surroundings. You enter the 21-story tower through the original tenement-style building before ascending to unparalleled views of Manhattan. There’s a quiet garden tucked away at street level, the bustling, all-day street-side Café Standard with an indoor mushroom farm, and NO BAR, a highly inclusive new wave gay bar that welcomes anyone and everyone.

The Standard Spa, Miami Beach

Miami • United States

Located on Belle Isle, steps away from the action on South Beach, The Standard Spa, Miami Beach is less a “hotel,” and more a spa with guest rooms. Set amidst peaceful tropical gardens, the breezy, soothing rooms feature private terraces, many with outdoor soaking tubs, as well as an indoor and outdoor hydrotherapy playground, complimentary to hotel guests. The Spa encourages the communal rituals of ancient bathing traditions and serves as a hub for sessions by some of the world’s top yogis and treatments by expert practitioners. Lido Bayside Grill offers the perfect warm-weather, sun-kissed global-inspired menu. There’s also a café, gym, boutique, nail salon, and intimate indoor bar.

The Standard, Ibiza

Ibiza • Spain

The Standard takes its place in a long line of bold characters to make its mark on Ibiza. 53 rooms and suites occupy the streamlined, white hotel a pebble’s throw from the marina. Down the block, Casa Privada serves the pleasures of a stylish private residence. UP offers one of Ibiza’s only seasonal rooftop pools and sweeping views of the Castle, by day and night. The hotel’s street-level restaurant Jara throws open the doors to beautiful strangers and the buzzing street scene, creating an atmosphere where anything goes into the wee hours.

Subscribe to the Wota Newsletter

Join the luxury travel community by subscribing to our exclusive newsletter and get the latest hotel information and travel news in your inbox!