SO/

Susanne Kaufmann’s eponymous spa is an organic oasis. Catalan chef Paco Pérez garnered his fifth Michelin star for the Mediterranean gastronomy at Cinco, the signature restaurant at SO/ Berlin Das Stue. His avant-garde tasting menus, with as many as nine courses, are reason enough to stay at Berlin’s first luxury boutique hotel, located in the former Danish embassy building.

SO/ Auckland takes over the former Reserve Bank of New Zealand at 67 Customs Street East, a building that once held the nation's largest gold reserve. Opened in late 2018 as the brand's first property in the Pacific, the 16-storey hotel packs 130 rooms and suites into a structure whose bones now wear a layer of deliberate provocation. New Zealand fashion label WORLD shaped the visual identity around Auckland's volcanic geology, translating topographic contours into a swirling emblem that recurs across interiors and staff uniforms. Guest rooms split into three design moods: Vapour, Liquid, and Solid, each with a distinct palette. Dutch house Moooi furnished the ground floor, and Marcel Wanders' Mega Chandelier, one of three in the world, hangs above MIXO Bar. Inside the rooms, a signature freestanding bathtub anchors the space, windows frame the Waitematā Harbour or city skyline, and the minibar is complimentary. Upper-floor Loft and Atelier Suites add living areas; The Waitematā and The Treasury VIP suites crown the building.

Harbour Society on the fifteenth floor centres its menu on seasonal, grill-driven dishes with Asian inflections, served against harbour views that sharpen as the sun drops. One level up, HI-SO is the rooftop bar Auckland's skyline deserves, its terrace aimed at Rangitoto Island. Javalab Café opens the morning with house-made pastries; MIXO Bar, beneath that chandelier, is the after-dark gathering point. SO/ SPA draws on WATERLILY and Comfort Zone for treatments including Vino Therapy and pink Himalayan salt stone massage. A 20-metre heated indoor pool, jacuzzi, and Finnish sauna complete the wellness circuit. Britomart station is three minutes on foot; the ferry terminal, Viaduct Harbour, and Wynyard Quarter all within strolling distance. This is a hotel that doesn't ask you to retreat from Auckland but to wear it.

SO/ Vienna feels almost like a deliberate incision in Vienna’s skyline, an address that breaks with the city’s usual visual order. In a place still so often defined by imperial legacy, classical proportion, and the cultivated elegance of a capital of music, it chooses instead to stand along the Danube Canal and answer contemporary Vienna in a language that is cooler, sharper, and more overtly modern. Set at Praterstraße 1 near Schwedenplatz, between the historic First District and the Second, the hotel offers quick access to the old city around St. Stephen’s Cathedral while also commanding broad views over rooftops, waterways, and the evolving city beyond. The architecture is by Jean Nouvel, while the interiors bear the unmistakable stamp of Philippe Starck; across 182 guestrooms and suites spread from the 6th to the 17th floors, nearly every room looks out over Vienna’s skyline, the Danube Canal, and key city landmarks. With its minimalist palette, clean lines, and deliberately stripped-back atmosphere, the hotel avoids the ornamental grandeur traditionally associated with Vienna and instead reinterprets urban luxury through a more experimental, fashion-conscious lens.

What lingers most at SO/ Vienna is not simply the stay itself, but the way it brings design, views, and nightlife into the same conversation. On the 18th floor, Das LOFT is unmistakably the hotel’s defining scene, pairing one of Vienna’s rare panoramic outlooks with a restaurant-and-bar setting where the eye stretches toward St. Stephen’s Cathedral before being drawn back inside by the room’s dramatic multicolored ceiling installation. The effect turns dinner, cocktails, and the city after dark into something almost theatrical. At street level, BAR/terre offers a more relaxed rhythm, welcoming guests for lunch, coffee, meetings, or aperitivo. Together with the hotel’s spa and fitness facilities, SO/ Vienna presents not a conventional form of Viennese elegance, but a sharper, more modern, and more self-aware way of inhabiting the city, particularly appealing to travelers who come to Vienna not only for its history, but also for its more contemporary, stylish edge.

A luxury 5-star hotel featuring urban design, SO/ Bangkok was inspired by the Five Elements created by famous Thai designers & fashion designer Monsieur Christian Lacroix. Enjoy world-class facilities and accommodations, including restaurants, rooftop bar, SO/ SPA and Infinity Pool. Prime location in the heart of Bangkok, perfect choice for leisure and business travellers, just 3 min walk to MRT station, which conveniently accesses QSNCC Convention Center, shopping malls, nightlife attractions, and more.

Being in a central location, 5-star SO/ Bangkok hotel is just 3 mins walk to Lumphini MRT station, which easily connects different areas in the city. Guests can conveniently access QSNCC, office buildings, shopping malls, nightlife attractions, and more. In addition, Don Mueang and Suvarnabhumi International Airport are approximately 25km away. Making for a short ride to and from the hotel. SO/ Bangkok hotel prides itself for providing utmost convenience for guests travelling to main location in the city. Maximise your stay experience and enjoy all that Bangkok City has to offer! Our bustling city is filled with magnificent palaces and diverse cuisine from street stalls and world class restaurants. Your holiday here will be like no other.

At the westernmost point of the Costa del Sol in sunny, southern Spain, where world class golf courses roll down to the Mediterranean Sea, SO/ Sotogrande Spa & Golf Resort awaits your arrival. Sheltered from inquisitive eyes in the Andalusian countryside, live life the Spanish way for a family holiday, costa del golf vacation or spa break at this brand new 5 star wellness retreat. To create a soulful hotel experience, SO/ takes the essence of a destination, blends that with a generous dash of playfulness, heaps of audacity, and adds a zesty twist of French joie de vivre.

SO/ Paris, ideally located between the Marais and Île Saint-Louis, offers breathtaking views of Paris's most iconic landmarks. The hotel blends fashion, art, and avant-garde design, with chic rooms and suites featuring stunning vistas. Unique dining experiences and stylish ambiance make SO/ Paris the ultimate lifestyle destination for travelers seeking a fashionable and luxurious stay in the heart of Paris's 4th district.

Enjoy 162 chic rooms and suites with stunning views of the Eiffel Tower, Notre Dame, and the Parisian skyline. In the heart of the city, just a short walk from metro stations, the hotel offers easy access to top attractions, combining luxury and style. On the 15th floor, Bonnie restaurant offers a vibrant atmosphere with stunning sunset views over the Parisian skyline. The 16th-floor bar and club provide a chic setting, perfect for enjoying cocktails while taking in the beauty of Paris's iconic skyline. Rooted in the world of fashion and art, once open SO/Paris will be an iconic headquarters for Parisians and travellers looking to join the front row. In the heart of the capital, SO/ Paris embodies the Paris of fashion, art, and luxury. Experience modern elegance in a vibrant hotel with chic décor and cutting-edge design, offering a lifestyle inspired by the latest trends in art, fashion, and culture.

Welcome to paradise re-imagined. This avant-garde island resort features a statement collection of bespoke beachfront and over-water villas with panoramic views of the turquoise Emboodhoo Lagoon. The vibrant 5-star island of SO/Maldives is designed to be explored. A 15-minute speedboat ride from Malé International Airport whisks you away to a private island in this idyllic archipelago overlooking the Emboodhoo Lagoon. Introducing a new generation of luxury for modern adventurers. Epitomising modern luxury with signature artistic flair, SO/Maldives has curated a stylish collection of 80 beachfront and over-water villas designed for open plan living with panoramic ocean views. Each with a private pool and deck, whichever villa you choose the idyllic water is just steps away. 

SO/ Uptown Dubai brings a bold, fashion-forward sensibility to Dubai’s luxury hotel scene, positioning itself as one of the SO/ brand’s most distinctive statements in the Middle East. Housed within the landmark Uptown Tower, the sculptural building, designed by Adrian Smith + Gordon Gill Architecture, cuts a striking figure on the skyline, setting the tone for an experience defined by confidence and attitude. The hotel’s 188 rooms and suites embrace high-contrast palettes, metallic accents, and couture-inspired details, framed by floor-to-ceiling windows that draw in sweeping city views and the desert horizon beyond. Public spaces are conceived as immersive social stages, layered with art installations and lifestyle-driven design, while the SO/ Spa, along with pool and fitness facilities, offers a moment of reset amid the city’s relentless pace. 

Dining carries the same sense of identity: Brasserie Uptown delivers contemporary European cuisine with an international edge in a stylish, relaxed setting, while the rooftop Savage Club comes alive after dark with music, cocktails, and a distinctly high-energy social vibe. At SO/ Uptown Dubai, luxury is less about tradition and more about expression, an urban address where design, rhythm, and attitude define a new generation of Dubai hospitality.