Rocco Forte | Hotel Brands Introduction

Rocco Forte

The Harmonious Blend of Luxury and Warmth at Rocco Forte Hotels

From Emotion to Innovation: The Multifaceted Brand Value of Rocco Forte

In the competitive luxury hotel industry, Rocco Forte Hotels stands as a well-known name. It transcends being a location or a brand－it's a place where emotion and story meet. Founded in 1996, the family enterprise has upheld a unique philosophy: to honor the individuality of each guest as the cornerstone of its service ethos. At Rocco Forte, each hotel design is always capturing the unique spirit of its host city. From London's venerable Brown's Hotel to Rome's enchanting Hotel de Russie, each establishment stands as a work of art, imbued with profound familial influences and urban personality. This concept emanates from the group's co-founder and director of design, Olga Polizzi, who seamlessly weaves Italian sophistication with a sense of enveloping comfort. Besides these traditional design motifs, the group also embraces digital technology. The Forte family believes that customization is the next frontier in luxury hospitality. Using big data to log the preferences of guests and pre-adjust individual settings. Despite the technology, the essence of genuine interaction remains irreplaceable. Every staff member, full of compassion and professionalism always fulfills guest's needs. Come to Rocco Forte Hotels and immerse yourself in a philosophy of "unique, special and one-of-a-kind," all set to a beautiful mixture of family legacy and cultural interplay.

Rocco Forte Collections

The most comfortable and noble service experience

13 hotels

Brown's Hotel

London • United Kingdom

In the heart of Mayfair, near theaters, galleries, and shopping on Bond Street, Brown’s Hotel offers a quintessential British experience with a contemporary twist. No visit to London would be complete without coming in for the decadent Afternoon Tea, and savvy travelers enjoy the refined, stylish guest rooms, many of which interconnect, making them ideal for families. Step into the stylish spa for a relaxing Rocco Forte Rituals treatment. Be sure to head to the new restaurant, Charlie’s, for British art and seasonal cuisine. Try Salvatore Calabrese’s original cocktails at the Donovan Bar.

Rocco Forte Hotel De La Ville

Rome • Italy

Sitting atop the Spanish Steps, Hotel de la Ville is a dynamic new hotel by renowned architect Tommaso Ziffer and designer Olga Polizzi. This 18th-century palazzo celebrates Rome's rich tradition with a contemporary twist, while cosseting guests in 21st-century luxuries. Highlights include a world-class spa, with salt and steam rooms, and culinary experiences by chef Fulvio Pierangelini at Da Sistina bistro or the inner courtyard restaurant, Mosaico. Stylish suites boast breathtaking views of the city or enchanting inner courtyards. Majestic Trevi Fountain, the Villa Borghese gardens, and the Colosseum are nearby.

The Balmoral

Edinburgh • United Kingdom

The Balmoral may just be the city’s premier address – it’s a luxury hotel that pampers its guests. Many of the opulent rooms and suites look out on Edinburgh Castle, the Old Town, and Arthur’s Seat, capturing the beauty and mood of the Scottish countryside. Pampering starts in the award-winning spa, a sanctuary of highly personalized service. Indulgence continues at Michelin-starred restaurant Number One, serving dishes which fuse modern Scottish cuisine with international flair. Have Afternoon Tea at Palm Court, the finest whiskies at the SCOTCH whisky bar, and try out the fashionable Brasserie Prince.

Hotel Amigo

Brussels • Belgium

Found in the heart of Brussels, Hotel Amigo seamlessly blends art, culture, heritage and creativity. Hotel Amigo has been a home away from home for the world’s great and good, who have flocked to Brussels for its world-class contemporary art, historic and cultural sights, the financial district, and the European Parliament.From chic rooms to presidential suites, Hotel Amigo’s effortlessly marries elegant design contemporary creature comforts with fine art and superlative service.

Experience our tradition of excellence for yourself during your visit. Sip cocktails by candlelight accompanied by live music in the glamorous Bar A, sample fine Italian cuisine showcasing the best local ingredients in Ristorante Bocconi, or simply admire works by great Belgian artists like Courtens, Broodthaers, and Magritte. Whatever your pleasure, you’ll find it at Hotel Amigo.

The Charles Hotel

Munich • Germany

The elegant The Charles Hotel, the Bavarian jewel of the Rocco Forte Hotels, is situated in the very heart of the city adjacent to the Old Botanical Garden and is the ideal starting point for business and leisure guests, with the Koenigsplatz, the old town and superb shopping opportunities just a short walk away. The luxurious new-build 5-star-superior Hotel provides the same attention to detail, exceptional levels of comfort and personal service for which Rocco Forte Hotels have become so well known.

The furnishings and decorations of all rooms and suites reflect the region and mirror the impressive design style of Olga Polizzi, the creative interior designer of the Rocco Forte Hotels and sister of the founder Sir Rocco. Sophia's Restaurant & Bar presents the concept of botanical bistronomy and is all about gastronomic excellence and refined food in a comfortable and relaxed atmosphere. Guests should not miss the beautiful sun terrace next to the Old Botanical Garden which creates the perfect setting for an unforgettable experience. The 800 square meters The Charles Spa has the largest indoor hotel pool in Munich, heated relax chairs, steam bath, sauna, wellness showers, relaxation room as well as five treatment rooms for relaxing spa rituals. A modern fitness room equipped with the latest cardiovascular and muscle building appliances from TechnoGym with integrated TV screens offers sportsmen and women a comprehensive workout. On request a personal trainer is at your disposal for fitness, nourishment and exercise questions, health check as well as Yoga, Pilates or Thai Chi classes.

Hotel Astoriya

Saint Petersburg • Russia

Located at Saint Petersburg's most prestigious historic address, at the very heart of the city and home to famous actors, musicians, politicians, and artists, Hotel Astoria is part of Sir Rocco Forte's exclusive collection of hotels. It is vibrant and glamorous, with an illustrious biography, European sophistication, and a contemporary and timeless style. A short walk from the Hermitage and Mariinsky Theatre, Hotel Astoria allows you to experience the best of the dazzling city up close and enjoy a carefully preserved tradition of true Russian hospitality.

Hotel de Russie

Rome • Italy

A Roman icon for nearly 200 years, Hotel de Russie is as renowned for its elegant styling as its envied position between the Spanish Steps and Piazza del Popolo. Delicate hues, contemporary decor, and attention to detail highlight guest bedrooms. All rooms have been softly renovated, including the Popolo, Picasso, and Nijinsky suites, and adorned with original artworks and antique furniture; many overlook the Secret Garden, including the new Valadier Suite. Dine at Le Jardin de Russie in the extensive, terraced gardens. The hotel boasts one of Rome’s best urban spa retreats, featuring a saltwater hydropool, sauna, and steam room.

Rocco Forte House

Rome • Italy

Step up your Roman holiday at Rocco Forte House, Piazza di Spagna. Immersed in one of the city’s swankest neighborhoods and just a three-minute walk from the Spanish Steps, this opulent, eighteenth-century palazzo provides the intimacy of a private home with a dedicated manager and unbridled access to nearby Hotels de la Ville and de Russie. Each of the five palatial suites features its own kitchen for a private Michelin-starred meal, and Penthouse guests can survey the city from the roof terrace.

Hotel Savoy

Florence • Italy

In the heart of Florence, Hotel Savoy stands as a refined embodiment of Italian elegance — where Renaissance heritage meets contemporary sophistication. Perfectly positioned on Piazza della Repubblica, the hotel places guests within walking distance of the Cathedral of Santa Maria del Fiore, the Uffizi Gallery, and the Ponte Vecchio, inviting effortless exploration of the city’s art, fashion, and culinary culture. Originally opened in 1893, this historic landmark, part of the Rocco Forte Hotels collection, was meticulously redesigned by Olga Polizzi, blending neoclassical architecture with modern Italian artistry. Its 80 guest rooms and suites feature soft palettes, silk textiles, and bespoke furnishings, creating an ambiance of understated luxury. Many rooms offer captivating views of the piazza or the Duomo’s iconic dome, while marble bathrooms and curated amenities reflect the timeless grace of Italian craftsmanship.

The hotel’s vibrant soul comes alive through its dining and social scene. At Irene Restaurant & Bar, contemporary Tuscan cuisine takes center stage, where seasonal produce and fresh seafood are transformed into elegant dishes that celebrate the flavors of the region. Overlooking the lively piazza, the restaurant’s terrace is the perfect spot for a champagne brunch or an aperitivo at sunset. Beyond gastronomy, the property features a well-equipped fitness studio, serene treatment rooms, and versatile event spaces, complemented by personalized concierge service that caters to both leisure and cultural pursuits. With its unparalleled location, historic grandeur, and the warm sophistication of Rocco Forte’s signature hospitality, Hotel Savoy Florence is more than a place to stay, it’s a journey into the art, style, and soul of Italian living.

Verdura Resort, a Rocco Forte Hotel

Palermo • Italy

Verdura Resort is located on Sicily’s stunning southwest coast, near the charming and authentic fisherman village of Sciacca, renowned for its local ceramic production and the stunning UNESCO heritage site of the Valley of the Temples in Agrigento, is set on 230 hectares of nearly two kilometres of private and Sun-blushed Mediterranean coastline and Sicilian countryside. Insightful hospitality quietly caters to every desire. Sleek, environmentally sensitive architecture fuses with Latin terracottas, ochres and violets. Local charm with universal style. Italianate furnishings, breeze-brushed white muslins and, always, a sea view in all the 203 rooms, suites, pool suites and Forte Suites with pool. It is a place with a true sense of space, a place where your room will seem woven subtly into the landscape, with uninterrupted views of the sea from your private balcony or terrace. Above all, it is a place where you will discover an outstanding level of service.

Within Verdura’s estate olive trees, orange groves and white-sand private beach, Tennis and padel courts, water sports, two championship 18-hole courses and a 9-hole par-3 course, designed by world-renowned golf architect Kyle Phillips, and kids’ clubs. Infinity pools, thalassotherapy and the award-winning 4,000sqm Irene Forte Spa. Fine dining, healthy eating and world-famous local wine in the 4 restaurants and 5 bars led by celebrity Chef Fulvio Pierangelini. Luxurious eco-architecture and organic ingredients, grown on our land. Verdura is an oasis, a centre of wellbeing, escapism and indulgence set against backdrop of charming Sicilian villages, ancient Greek and Roman sites and the beautiful, blue Mediterranean Sea.

Masseria Torre Maizza

Bari • Italy

Go boho-chic on the Puglian coast at Masseria Torre Maizza. Local accent pieces and objets d’art lend an authentic feel to the 40 airy rooms, housed in traditional tufa buildings with vaulted ceilings. Follow the scent of fragrant roses and bougainvillea to the garden pergola; underwater music is piped into the pool. Umbrellaed sunbeds line the white sands at the private beach club, while the terrace invites you with wooden Balinese daybeds and plentiful wicker. Play a round on the executive nine-hole golf course or pedal to a nearby burrata farm, then get a botanical-infused spa treatment.

Villa Igiea, a Rocco Forte Hotel

Palermo • Italy

Opened as a hotel in 1900, Villa Igiea became a fabled year-round sanctuary for royalty and the Hollywood elite. Built by visionary Sicilian architect Ernesto Basile for the family Florio, the historical Villa epitomises Palermo’s Liberty movement and is undoubtedly the most distinguished of the era. Before its grand opening in Spring 2021, this majestic listed palazzo will undergo an extensive refurbishment at the hands of Rocco Forte Hotels’ Director of Design, Olga Polizzi. Working in collaboration with Paolo Moschino of Nicholas Haslam Studios, Olga will ensure the hotel surpasses its former glory, preserving its's exquisite period features and show-stopping Basile room, whilst enhancing its appeal with her signature heritage design.

Rocco Forte Private Villas

Palermo • Italy

Set on a hillside overlooking Verdura Resort and the Mediterranean Sea, our new Rocco Forte Private Villas are the perfect base for a Sicilian holiday. There’s plenty of space to unwind, Verdura’s amenities to enjoy and extensive grounds to explore, all wrapped in Sicilian warmth and Forte hospitality. We offer a total of 20 Villas, a range of 3 and 4 bedrooms. An exclusive collection of luxury Villas for vacation rentals.

Some of them are located in prominent positions with an interrupted view over the Mediterranean sea and some others with a view of Verdura golf course and the sea. These private Villas provide luxurious lodging , offering a variety of personalised services and unique features. and and feature private infinity pools, spacious outdoor area with dining facilities and terraces, pergolas and gardens—all framed by the unmatched natural beauty of the Sicilian landscape.

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